If your goal is to make money raising meat chickens, then you will need to buy the right breed of chickens for what your customers want.
So what are customers looking for when purchasing pastured poultry?
Meat chickens come in different shapes and sizes. Cornish Cross (cornish x) chickens are generally the meat breed that most pastured poultry and commercial poultry companies choose. This is because the cornish cross has large breasts and thighs.
Most people buying chicken expect a carcass that looks like the cornish cross chicken.
But cornish cross chickens are not a “sustainable” chicken. They are produced in a large hatchery, can not reproduce on their own, and are not a natural chicken. So should you raise them?
Or should you perhaps raise the Red Ranger? A better foraging meat breed? Or take it one step further, and get a large heritage breed chicken?
John from Farm Marketing Solutions (http://farmmarketingsolutions.com/) Shares with us his advice on which breeds to use when starting a pastured poultry business.
Check out John’s Pastured Poultry Packed for help raising your own chickens – https://farmmarketingsolutions.com/poultry-packet